One of the questions I constantly need to be throwing into my own face is this: "Who's pulling your strings?" I know who should be pulling my ministry strings. . . those "ministry strings" being that which guides me through every minute and every nook and cranny of every day. But life in our consumer-oriented and market-driven world can feed the tension between humbly following Christ and building one's brand. If you don't believe me, just spend some time reading Tweets. . . both your own and others. It's a very real tension. In my case, I need to keep looking up the strings to see who or what's on the other end.
Some food for thought. . . that might just fuel some difficult questions. This morning I read these powerful words of reminder from Eugene Peterson's memoir, The Pastor: "If I am going to stay true to my vocation as a pastor, I can't let the 'market' determine what I do."
The great irony here is that many of us won't ever think to tap into Peterson's seasoned wisdom by reading he memoir. . . after all, "He's too old. . . He's irrelevant. . . He even tucks his shirt in." Well, if you think that, you've already let the market determine what you do. Perhaps you've even let the market determine who you are.