It's that time of year again. . . the time of year when companies open their checkbooks and pull out all the stops in an effort to grab our money and brand loyalty. Cost to run an ad on this year's Super Bowl broadcast? . . . $100,000 a second!
Super Bowl commercials have become such a big event in and of themselves that several companies have been previewing their commercials on the internet. I'm especially excited about seeing the full-length ads created for Doritos by viewers themselves. The contest's six finalists preview video made me laugh. I'm a sucker for slapstick.
As we do every year here at CPYU, we're encouraging you once again to use the event as an opportunity to ponder and discuss the role advertising plays in our lives. In addition, we're making it easy for you to think and talk Christianly and Biblically about marketing. This week we've already had some youth workers ask us where they can find the downloadable/printable pdf of our Super Bowl Commercial Discussion Questions. Look no more - you can find it here!
As a warm-up, check out this archive of Super Bowl commercials from years gone by.